During this time we’ve seen the industry from the inside, running a supply-side business as a Service Provider; and seen the flip-side heading up systems and administration management for organisations that consume business technology. It’s important we remember our role as end users, because no matter whether users are experienced business decision makers or new arrivals in the workplace, we all critically evaluate our technology tools.
This means Copydyne understands technology from the perspective of three stakeholder groups; it’s a level of insight that not everyone in the technology communications field can feed into creating targeted audience communication. We understand the points of view of:
- Senior managers and the impact of technology on strategic objectives of business
- IT teams and the implications of technology for administration, management and support
- Users and the influence of technology on the effective execution of job roles
Don’t be fooled by ‘smoke and mirrors’
Complementing this understanding of technology in the business environment is the ability to translate technical concepts into plain language. The technology industry is rich in acronyms and jargon and many find this unhelpful when trying to obtain clarity and understanding. It’s a little bit like ‘smoke and mirrors’.
Copydyne believes in avoiding perceptions of ‘smoke and mirrors’. The value of technology resides in its capability to help businesses achieve their objectives. The value of Copydyne is its ability to communicate business benefits and help senior management to make more informed technology decisions .