Our business technology writing services
The formats we work in
Marketing collateral – white papers, case studies, product/service information sheets
Proposal content – structuring and articulating your business propositions
Proposal templates – MS Word templates that ensure repeatability and consistency
E-marketing – email campaigns, campaign microsites and newsletters
Web copy – developing web words to fit your SEO strategy
Business blogs – engaging short form articles that wire you to the market
Contact us to discuss your requirementBrandon Lingo blogs off
A digest of Brandon's posts
The blogger lets fly for Copydyne-
-
Imago Techmedia wins gold for IP EXPO London 2012
25 October 2012 11:51 AM | No Comments -
Remembering Steve Jobs
13 October 2011 10:55 AM | No Comments -
New customers come to Copydyne to simplify gobbledegook
23 March 2010 12:00 AM | No Comments
acronyms Apple ARM Holdings autonomy Ballmer brand branding brand personality brand voice British broadcast cloud credit crunch doomsday economics gobbledegook innovator inspirational IP Expo jargon jobs legacy legend London 2012 macroeconomics media metrics Microsoft mike lynch natural search page rank perfect economy politics recession recovery Sales Academy SEO sovereign debt crisis Steve Jobs Steve Wozniak technobabble TV warren east web -
-
Tag Cloud
acronyms Apple ARM Holdings autonomy Ballmer brand branding brand personality brand voice British broadcast cloud credit crunch doomsday economics gobbledegook innovator inspirational IP Expo jargon jobs legacy legend London 2012 macroeconomics media metrics Microsoft mike lynch natural search page rank perfect economy politics recession recovery Sales Academy SEO sovereign debt crisis Steve Jobs Steve Wozniak technobabble TV warren east web brand (2)
Brandon Lingo (13)
broadcast (4)
comment (6)
Featured item (3)
news (14)
Uncategorized (3)
web (1)
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Brandon Lingo Archive
-
On the floor at IP EXPO 2012
As you will read elsewhere on the blog, at Copydyne we think IP EXPO 2012 was an outstanding event. As the show wound down on the final afternoon we took the opportunity to survey the floor, make some observations and engage with a variety of exhibitors. A mix of major enterprise and mid-market service providers [...] -
Perfect economy truly crazy
Some 20 years ago Ben Bernanke now Chairman of the US Federal Reserve co-authored a text book. Macroeconomics, now in its 7th Edition, gave the definition of the title as ‘the study of the structure and performance of national economies and of the policies that governments use to try to affect economic performance’. Today the key [...] -
No one in control of global finance juggernaut
So we stagger on, from the likely Greek default and sovereign debt crisis in the Eurozone, to the downgrade of bank credit ratings that is set to pitch us headlong into a credit crunch. (What, another one? Or is it the previous one being replayed?) The disaster that is the world’s financial system is looking a [...] -
Technology industry follows high finance’s recipe for disaster
Have you seen this recipe for Credit Crunch Pie topped with GER (global economic recession)? In-greed-ients One large Debt Mountain,plucked, gutted and cut into portions Several indeterminate risk bundles, topped and tailed Lots of productisation, whisked light and fluffy Method 1. Layer the portions of Debt Mountain with bundles of indeterminate risk. 2. Use productisation [...] -
Remember jobs?
‘Job for life’ has long been accepted as a concept that belongs to the past. And it’s not uncommon for politics and media to reference pockets of deprivation where two or three generations of the same family have never had jobs. If things continue as they are then it is not too great a leap [...] -
Innovation keynote echoes through IP EXPO 2011
IP EXPO 2011 certainly provided a media coup for event organisers Imago Techmedia this week by featuring Steve Wozniak as a keynote speaker. Announced months ago, few could have realised just how media-worthy Woz’s appearance at the show would be due to the death of Steve Jobs just two weeks ago. It was important not [...] -
Upbeat atmosphere at IP EXPO 2010 suggests confidence is high…
Casually wandering around talking to exhibitors – sales and technofolk alike – I found myself asking questions. And I always opened with the same one. “Are you having a good show?” This opening gambit turned out to yield more value than any other question I asked, because it helped me to crystallise an important opinion: [...] -
Cloud gets murkier just in time for IP EXPO 2010…
Ballmer: “Nobody knows… Cloud blah blah blah, blah blah blah…” Microsoft CEO Steve Ballmer landed at the LSE on Oct 5 to give his lecture: Seizing the Opportunity of the Cloud: the Next Wave of Business Growth. Wow! It’s finally arrived. And phew! Just in time for IP Expo… (Oct 20 & 21 at Earls [...] -
Disproportional Representation
In the days of the hung parliament after the election, there was much talk of electoral reform to create a fairer voting system. In the midst of this emerged a truly astonishing case of Disproportional Representation. The SNP had only 1.7% of the vote, but their leader seemed to secure an inordinately large amount of [...] -
New customers come to Copydyne to simplify gobbledegook
Copydyne is winning new customers because of its ability to explain the benefits of technology without talking technical. Some assert that the IT industry has created a labyrinth of gobbledegook that business leaders don’t understand and don’t want to understand. Here’s proof of the problem for one organisation. One piece of new business has come [...]


