gobbledegook Archive

  • Imago Techmedia wins gold for IP EXPO London 2012

    Imago Techmedia wins gold for IP EXPO London 2012

    IP EXPO 2012 was an outstanding show, with top marks to organisers Imago Techmedia for making sure that it hit the mark as the UK’s top infrastructure event. Copydyne caught up with one of the architects of the show while queuing for coffee in the press lounge. “It was hard for Team Imago not to [...]

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  • Technology industry follows high finance’s recipe for disaster

    Technology industry follows high finance’s recipe for disaster

    Have you seen this recipe for Credit Crunch Pie topped with GER (global economic recession)? In-greed-ients One large Debt Mountain,plucked, gutted and cut into portions Several indeterminate risk bundles, topped and tailed Lots of productisation, whisked light and fluffy Method 1. Layer the portions of Debt Mountain with bundles of indeterminate risk. 2. Use productisation [...]

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  • New customers come to Copydyne to simplify gobbledegook

    New customers come to Copydyne to simplify gobbledegook

    Copydyne is winning new customers because of its ability to explain the benefits of technology without talking technical. Some assert that the IT industry has created a labyrinth of gobbledegook that business leaders don’t understand and don’t want to understand. Here’s proof of the problem for one organisation. One piece of new business has come [...]

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  • Do your customers have £150k spare to simplify gobbledegook?

    Do your customers have £150k spare to simplify gobbledegook?

    From the customer perspective it’s clear that the technology industry does not do enough to help customers and prospects understand business propositions. Just look at the perceptions of one large business as it seeks top talent that can translate gobbledegook in the job advert below: (Follow this link to see the original online version of [...]

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