media Archive

  • Innovation keynote echoes through IP EXPO 2011

    Innovation keynote echoes through IP EXPO 2011

    IP EXPO 2011 certainly provided a media coup for event organisers Imago Techmedia this week by featuring Steve Wozniak as a keynote speaker. Announced months ago, few could have realised just how media-worthy Woz’s appearance at the show would be due to the death of Steve Jobs just two weeks ago. It was important not [...]

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  • Fragmentation? No, its segmentation

    Fragmentation? No, its segmentation

    I caught Archie Norman, the Chairman of ITV, talking exclusively to Jeff Randall on Sky last night. Mr Norman is wide of the mark when he refers to the break up of the telly audience as fragmentation. And when he suggests that people faced with 200 options choose a great brand and go to ITV, [...]

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